The Thrifty name and logo live on through Thrifty Ice Cream, sold in West Coast Rite Aid locations and various ice cream shops in the southwestern United States and over 200 across Mexico. Rite Aid preserved the Thrifty Ice Cream brand because it won numerous awards in its history, and remained well known for its affordable prices, quirky flavors, and iconic cylinder-shaped scoops. Popular Thrifty flavors include longtime hits Chocolate Malted Krunch, Butter Pecan, Medieval Madness, Mint ‘N Chip, and Rocky Road, as well as more recent introductions such as Circus Animal Cookies, made with real Mother’s Cookies.
Thrifty Ice Cream counters located within Rite Aid stores sell hand-scooped ice cream in single-, double- or triple-scoop servings on sugar, cake, or waffle cones. The ice cream also comes pre-packaged in 1.75-quart (56 oz) “sqrounder” cartons (“kind of square, kind of round”) and 1-pint cartons. Thrifty traditionally sold packaged ice cream by the half gallon in simple, waxed-paper boxes formed by folding interlocking flaps; these distinctive brick-like boxes were phased out in early 2008.
