The Licktators is an ice cream manufacturing company located in London, England that has been described by the high-end department store Selfridges as “more Sid and Nancy than Ben & Jerry”.
Licktators was founded by activist Matt O’Connor, founder of Fathers 4 Justice and formerly of The Icecreamists. He uses unusual flavors and textures to create his ice creams such as donated breast milk, bread, roses, and absinthe. The company once served a three-course Sundae Lunch which featured pea, beef, and horseradish flavors. The company gained notoriety in 2011 for its “Baby Gaga” breast milk ice cream, which is made with donated breast milk. In 2015 Licktators collaborated with the band Blur to create an ice cream flavor based on their album, The Magic Whip.
The breast milk ice cream was launched in 2011 with the help of Victoria Hiley, a breastfeeding mother and advocate who answered an ad asking for breastmilk posted on Mumsnet, an online mothers’ group. She donated 30 imperial fluid ounces (850 ml; 29 US fl oz) of breast milk which helped make the first 50 servings of ice cream. It was relaunched as “Royal Baby Gaga” in 2015 in celebration of the birth of Princess Charlotte and to remind the Duchess of Cambridge and mothers around the U.K. of the benefits of breastfeeding.
