Natural Ice Cream is an Indian ice cream brand owned by Mumbai-based Kamaths Ourtimes Ice Creams Pvt. Ltd. It was founded by Raghunandan S Kamath who opened its first store at Juhu, Vile Parle (Mumbai) in 1984. The company manufactures under Kamaths Ourtimes and retail operations under its subsidiary company Kamaths Natural Retail Pvt. Ltd. Kamaths Ourtimes is an ISO 22000:2005 certified company. The 2017 rebranding effort, which established the ‘Taste the Original’ tagline, was aimed at setting it apart from me-too brands popping up.[1] On completing 2 Years in the brand launched an experiential concept store in Juhu named Naturals Now, which serves freshly churned ice cream straight out of the churner. [2]
Starting with around 10 flavours, today Natural Ice Cream has 125 flavour options, of which 20 are offered throughout the year. The set of flavours change according to seasons. Some of the seasonal flavors include litchi, fig, jackfruit, Muskmelon and watermelon. A custard apple flavor is also purveyed by the brand.
