Laura Secord s.e.c is a Canadian chocolatier, confectionery, and ice cream company. It was named after the Canadian heroine Laura Secord. In 1813, Laura Secord, pioneer wife and mother of five children, made a dangerous 19-mile (30-km) journey on foot to warn Lieutenant James FitzGibbon of a planned American attack. Her bravery contributed to victory at the Battle of Beaver Dams.The company is owned by Jean Leclerc of Quebec City. Jean Leclerc owns Nutriart, a company devoted to chocolate production. Nutriart is a former division of Biscuits Leclerc.
The company was founded in 1913 by Frank P. O’Connor with first store on Yonge Street in Toronto, Ontario. It was known as Laura Secord Candy Store and Fanny Farmer Candy Stores in the US. In 1969 it was sold by the O’Connor family to John Labatt Limited and remained in Canadian hands until 1983.
