Bulla Dairy Foods is an Australian dairy company that manufactures a national and export range of ice cream, table cream, yoghurt, sour cream, cottage cheese, and imitation cream under various brands. The business was established in 1910 and subsequently became a partnership among three inter-related families, who still continue to own and operate the business. The company’s name was established from the origin of place in Victoria, Australia and the business has continued for more than 100 years. Bulla Dairy Foods has expanded internationally, exporting its products to more than 20 countries, as well as supplying their products nationally within Australia to supermarket retailers. The company employs more than 600 people across three manufacturing sites across Victoria in Colac, Dandenong, and Mulgrave and a head office and distribution centre in Derrimut, Melbourne. In 2015, Bulla Dairy Foods released a new campaign with the tagline “Unfakeable” to emphasise the company’s Australian heritage.
Bulla’s ‘Creamy Classics’ tub ice cream increased their percentage of customers who bought ice cream, in 2015 it was 12.5% and increased to 16.6% four years later. The overall purchasing of Bulla’s ice cream has decreased, in 2015, 32.2% of ice cream buyers purchased Bulla. In 2019, this has decreased 30.9%. As of 2019, Bulla is the leading brand of ice cream bought by Australian ice cream buyers.
In 2018, Bulla dairy foods introduced Cinnamon Donut flavoured ice cream sticks, as well as a limited edition Bulla crunch variety with the addition of 2 new milkshake flavours; blue heaven and tangy pineapple.
